Fields › Websites & E-Commerce
Website translation of corporate sites, online shops and apps is handled by native-speaker translators with IT and SEO expertise: optimised for the target market, delivered straight into your CMS without breaking code. Multilingual and brand-true across every market you sell in. From €0.89 per standard line.
Localised natively for the target market · straight into WordPress, TYPO3, Shopify & Magento · meta data and URLs translated too · free sample in advance
Short & clear
A translated website only sells if it is found, understood and believed in the target market. Literally translated text does not rank on Google, misses the tone and, at worst, breaks the layout. That is why professional website translation at the FÜD is the job of native-speaker specialists with IT and SEO expertise — not the nearest machine, and not a generalist with no eye for technology and market.
We combine three layers: language (native-speaker, brand-true, as transcreation on request), SEO (target-market keyword research, meta data, hreflang) and technology (straight in the CMS or via export/import, without breaking code). That turns your site into a version that actually works in the target country.
Who it's for
From a multilingual corporate site to a large online shop or a SaaS product — the same care with tone, terminology and technology applies across every case.
Multilingual corporate websites and campaigns — brand-true, SEO-optimised and terminologically consistent across every language and market.
Product catalogues and shops in many languages — SEO-optimised down to meta data and categories, and scalable across large assortments.
UI, onboarding and store texts localised — with a clean separation of code and text, and terminology kept consistent across versions.
A reliable language partner for relaunches and ongoing content care — under a framework agreement, on schedule, with kept terminology.
What we translate
Website, e-commerce, app or campaign: we localise the content that visitors read and the metadata search engines rely on — in over 70 languages for the target market.
Translated word-for-word — and no one in the target market finds you.
So: native-speaker SEO translation, clean technology and brand voice in every language.
International SEO & localisation
People in the target country search with different terms — a one-to-one translation of your keywords often goes nowhere. We research the actual search terms of the target market and carry page titles, meta data, headings and URLs across so your site ranks there instead of merely existing. Whichever of the 70-plus languages your site goes into, we localise for that specific market.
Technically we watch for clean hreflang, consistent slugs and a language structure that helps search engines assign the right version. Where machine translations already exist, we lift them to publication quality by post-editing (MTPE) and specialist proofreading. On request we agree a glossary up front and keep brand voice and terminology consistent across every language.
Quality you only notice at the receiving end
A website looks like plain text to translate — and that is the trap: search behaviour, code, legal texts and script direction each carry their own risk. These pitfalls separate a localised site that performs from one that was simply run through. Each is specific and demonstrable.
| Pitfall | Why it goes wrong | How the FÜD solves it |
|---|---|---|
| Keywords translated one-to-one | People in the target country search with different words. A literal keyword translation misses real demand, so the page ranks for terms nobody uses. | We research the actual search terms of the target market and set titles, meta data, headings and URLs to what people really type. |
| Missing or wrong hreflang | Without clean hreflang and a consistent language structure, search engines serve the wrong version or treat translations as duplicate content. | We set correct hreflang, consistent slugs and a clear language structure so the right version reaches the right market. |
| Broken layout or code | Overwriting placeholders, variables or HTML tags breaks buttons, shifts the layout or throws template errors on publish. | We translate the text, not the technology: tags, variables and placeholders stay intact; the site returns structurally identical. |
| Text length & UI limits | German compounds burst narrow buttons; UI strings have character limits. Translated blind, the text is clipped or overflows. | We flag length risks and deliver length-fit strings that fit the design, with claims freed up as transcreation where needed. |
| Shop legal & market rules | T&Cs, withdrawal and privacy texts must match the target market's law — a raw translation of the German version misses the local rules. | We localise shop content including market law and route regulated documents to legal translation where a certified version is required. |
| RTL & CJK scripts | Arabic and Hebrew run right-to-left and mirror layout and navigation; Chinese, Japanese and Thai bring their own line breaks and spacing. | We deliver the translation so it fits your design, mark script and mirroring needs, and adapt claims freely as transcreation. |
None of these is a spelling mistake — most survive any spell-check. They arise at the seam of search behaviour, code, market law and script, and only surface at the receiving end: the search result, the checkout, the broken button. That is exactly where native-speaker specialist localisation earns its place.
Quality, certification & confidentiality
Every website project runs through a native-speaker specialist for the target market, with a second qualified person revising language, terminology and SEO elements in the four-eyes principle — the DIN EN ISO 17100 process (certified, Reg. 7U517). Styleguides, glossaries and translation memories keep brand voice and naming constant across every page, and your data is handled to GDPR, with an NDA on request.
Most web content needs no certification. Where a shop or company has to submit a document to an authority or court — a company register extract, a certificate, contract wording — a court-authorised translator (in German, ermächtigter Übersetzer, publicly authorised under German state law) issues a certified translation with stamp, signature and certification note. If an apostille is additionally required, we check that in advance; the apostille itself is issued by the competent authority — the FÜD does not issue apostilles.
Use cases
System, target markets and SEO scope decide the workflow, terminology and integration. Three common jobs — from the starting point to the result.
Corporate website
E-commerce
App & software
Quote & price
We review volume, target markets, system and SEO scope and name a binding fixed price — on request after a free sample translation. Longer content is priced per standard line; SEO, meta data, CMS handling and the four-eyes check are included.
| Native-speaker SEO professional translation | ✓included |
| Meta data & hreflang carried across | ✓included |
| Export/import & CMS handling | ✓included |
| Four-eyes revision & final check | ✓included |
| Certification by an authorised translator on request | ✓included |
As a guide, professional translation starts from € 0.89 per standard line (55 characters incl. spaces); we name the exact amount after a brief review. How the price is made up →
FAQ
Our Shopify shop went live in five languages without a single broken template — and the English pages actually ranked, because they researched the search terms instead of translating ours word for word.
M. Berger · e-commerce lead, Munich
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Work with us
Website localisation rewards a rare mix: a native-speaker translator who also reads a target market's search behaviour and is not thrown by a placeholder, a variable or an XLIFF file. If you translate brand-true and keep the code intact, there is steady work here — employed or freelance, under framework agreements with recurring content.
The mix
Native command of the target language is the starting capital; the market rewards what you build on top. Knowing how people actually search in your market — and carrying that into titles, meta data and URLs — is what makes a translation rank rather than merely exist. Add a working comfort with CMS exports, placeholders and resource files, and you deliver copy that is both brand-true and ready to publish, not a layout to repair afterwards.
Why it holds up
Machine output translates strings; it does not weigh whether a claim lands in the target culture, whether a keyword matches real demand, or whether a compound will burst a button. Under DIN EN ISO 17100 a second qualified person revises the work in the four-eyes principle — a level of judgement, and accountability, that publication-grade web content still relies on. Careful human localisation here is not nostalgia; it is what a ranking, converting site requires.
FÜD
